Zach Friend serves as Second District Supervisor for Santa Cruz County. The beautiful and diverse Second District includes the coastal communities of Aptos, La Selva Beach, Seacliff and Rio Del Mar, along with some of the most productive agricultural land in the country in the communities of Corralitos, Freedom and the Pajaro River basin. Portions of the cities of Capitola and Watsonville are also included in the district. Zach was originally elected to the Board of Supervisors in 2012 and reelected in 2016.
Prior to his election to the Board, Zach worked for the White House Council of Economic Advisers, U.S. Senate, U.S. House of Representatives and for nearly a decade with the Santa Cruz Police Department as a press information officer and crime analyst. Additionally, Zach has served on Barack Obama and John Kerry’s presidential campaigns as a battleground press secretary, spokesman and campaign strategist.
Turner Publishing released his book On Message: How a Compelling Narrative Will Make Your Organization Succeed in late 2013. On Message became an Amazon best seller in the Marketing category and won a prestigious Axiom Business Book Award in the Networking/Communications category. He has written for the Huffington Post and Business Insider and has been quoted by ABC, CBS, CNN, Fox News, MSNBC, National Public Radio, the LA Times, New York Times and others. In 2017, Zach was appointed by Governor Jerry Brown to the California Film Commission.
Zach has a Masters degree in Public Policy from Georgetown University and a BA with Honors in History from the University of California, Santa Cruz. Zach lives in Aptos with his wife and son.