Broadband Development Conference

Cassie Bair

35 Mile Foundation, VP of Broadband Services

Cassie Bair is a purpose-driven leader and change agent working at the intersection of broadband access, technology, and social impact. She currently serves as Vice President of Broadband Services at 35 Mile Foundation, where she drives the organization's mission to power social justice through a digital equity lens — expanding access to affordable internet and digital resources while supporting nonprofits, schools, and community partners innovating in the digital equity ecosystem. She leads efforts in broadband strategy, grantmaking, and cross-sector collaboration to help communities participate fully in our digitally connected society. With a career spanning nonprofit leadership, cause marketing, and tech start-ups — including roles at mission-driven organizations focused on mobile giving, public health, and wireless connectivity — she has consistently worked at the forefront of using technology as a force for social good. Cassie is passionate about building inclusive partnerships, influencing systems change, and empowering organizations and individuals to leverage digital tools to create lasting impact.

All Sessions by Cassie Bair

10:15 am - 10:45 am
Room 4

Broadband Adoption Strategies

Building the infrastructure is only half the battle in broadband: to sustain that network, you need subscribers. Whether it's making the case to older adults to use telehealth, helping local entrepreneurs bring a small business online, or letting parents stay in touch with their children's schools, potential subscribers need to know the why and the how.

That’s where digital inclusion programs come in, helping community members see broadband’s value in their day-to-day lives and teaching them how to use it safely and effectively. Join digital inclusion experts to discuss on the ground knowledge of barriers and best practices to broadband adoption. We’ll cover affordability, digital skills, safety and security, and digital confidence – all through looking at real examples that can provide a roadmap to drive broadband adoption in your community.

3:00 pm - 3:30 pm
Room 3

If You Build It, They Won’t Necessarily Come: Acquiring and Keeping Subscribers Through Broadband Adoption Strategies

Building the infrastructure is only half the battle in broadband: to sustain that network, you need subscribers. Whether it’s making the case to older adults to use telehealth, helping local entrepreneurs bring a small business online, or letting parents stay in touch with their children’s schools, potential subscribers need to know the why and the how. That’s where digital inclusion programs come in, helping community members see broadband’s value in their day-to-day lives and teaching them how to use it safely and effectively. Join digital inclusion experts to discuss on the ground knowledge of barriers and best practices to broadband adoption. We’ll cover affordability, digital skills, safety and security, and digital confidence – all through looking at real examples that can provide a roadmap to drive broadband adoption in your community.