Calix: Vice President of Corporate Marketing
Scott firmly believes that the core of a company’s value proposition is not what it develops and sells, but rather what customer challenges it solves. And this story is best told by those customers.
This is a key part of the transformation Scott is leading at Calix through communications, digital content development and demand program strategies that shape the brand. Scott has led Calix Marketing for the past 5 years as he has driven consistent, double-digit growth in marketing contributions to the business. Scott has been integral in Calix becoming a leader in the communications industry, enabling broadband service providers to transform their businesses and be the winning service providers of tomorrow. Scott’s role is to provide the vision, the insights, and the solutions to enable his customers to be the service provider of choice to their subscribers and their communities.
Scott is a leader in the Technology Industry, he was previously the Global Marketing Director for IBM Watson Internet of Things (IoT). The Watson IoT business unit was a start-up within IBM. In less than a year, Scott helped establish IBM as a leader in the IoT market and achieved a #1 ranking in SEO and branded share of voice (30%), while growing the business year-to-year by double-digits.
Prior to that, Scott was the Chief Marketing Officer for IBM’s Central & Eastern European region. The region covers 29 counties including Russia, Poland, the Czech Republic, and Hungary, and accounted for almost $2B in annual revenue. As the CMO, Scott’s responsibilities included all levels of marketing and communications spanning every IBM business unit.
Scott is an expert leveraging the interaction of emerging technologies (IoT, Cognitive Computing, Cloud, Mobile and Social) with traditional marketing journeys (discover, learn, try, buy, adopt and advocate). Over 25 years in marketing, Scott has developed and executed global and local marketing strategies for Cloud, software, hardware and consulting services.
Scott received an MBA from Cornell’s S.C. Johnson Graduate School of Management where he majored in marketing. Prior to business school Scott worked in advertising, spending time as an account executive at both Young & Rubicam and J. Walter Thompson in San Francisco. Scott also holds a B.S. in Communications from Cornell University.
Scott and his wife Amy have three children, and live in Norwich, Vermont.