Broadband Actually Needs (Good) Marketing!
May 25 – 10:30 am to 11:15 am
Grays Peak 2
Utilities Don’t Need Marketing… but Broadband is a Technology
While we believe “broadband is a utility,” taking this approach with your marketing can be deadly. To make matters worse, when broadband is marketed, it is reduced to a speed and price value proposition, commoditizing the service.
This session will bring together two experts in the field of broadband marketing to review hits and misses and how to ensure that when you’ve built it, uptake happens! We will explore why broadband is an exercise in marketing a new technology and what that means to you.
We’ll present actual success stories in broadband marketing to give you ideas on how to market your own service.