Managing Expectations for the Subscriber Installation Experience
May 24 – 3:00 pm to 3:45 pm
Millions of dollars go into an FTTx deployment. Regardless the costs of such infrastructures, ROI banks on subscriber buy-in. That’s not only about robust marketing, but also creating a subscriber experience where both quality of product and quality of installation meet high expectations. Satisfied subscribers drive targeted penetration rates for ISPs. Hear field specialists discuss how best to set and manage the expectations for a great experience. And… what can go wrong to hurt your brand.
Speakers
Eric Crenwelge
On Trac: Project Manager, Loveland Pulse
Lindsey Johansen
City of Loveland: Pulse Communications and Marketing Manager